Kara Redman in chair black and white photo

Brand strategy for when the stakes are high.

BRANDS UNDER PRESSURE

KARA REDMAN

Award-winning brand strategist and founder of marketing agency, Backroom.

If a brand decision

is expensive, political, or hard to reverse, that's my game.

5.0 / 5

Working with Kara has allowed me to grow as a consultant and has given me insights into how to deliver excellent results.

Christine Osazuwa, Founder of Measure of Music

5.0 / 5

Our brand process was truly collaborative, and resulted in multiple design awards.

Jennifer Jericho, Director of Brand Marketing & Design at Barcoding, Inc.

Black and white photo of man posing on camera

As seen in…

My clients get acquired and build empires.

I've spent 15+ years helping people launch startups, raise capital, grow equity, merge, win awards, and build multi-brand portfolios.

Work With Me

A woman in a straw hat stands in the grass

Today 09:15

I feel so cringe creating content!

Today 09:18

Everyone feels that way at first!

We'll define your goals and content style.

And then create a plan that feels like YOU and gets RESULTS.

Can't wait!

$10M

Raised for a single

startup client.

Satisfied clients

Brand Coaching

Ongoing, senior-level partnership for founders, CEOs, and CMOs navigating high-stakes brand decisions. This is for moments where judgment, clarity, and alignment matter more than deliverables.

Build the brand of your [customers'] dreams.

Content Partnerships

Get your brand in front of over 55k marketers, founders, and business leaders with content aligned to my POV and audience value. Best for B2B, tools, platforms, and services that support leaders building real companies.

Brand Workshops

A focused, time-bound engagement designed to resolve critical brand decisions fast. We align leadership, pressure-test options, and leave with a clear direction everyone agrees on.

Brand Coaching

Ongoing, senior-level partnership for founders, CEOs, and CMOs navigating high-stakes brand decisions. This is for moments where judgment, clarity, and alignment matter more than deliverables.

I fix brand strategy when the stakes are high: product launch, M&A, growth, investor pressure, go-to-market strategy resets, fundraising, and leadership change.

Some of my clients you've probably never heard of, and others you keep in your pantry.

The common thread = brands led by visionary people who are hyper focused on customer value.

I fix brand strategy when the stakes are high: product launch, M&A, growth, investor pressure, go-to-market strategy resets, fundraising, and leadership change.

Some of my clients a probably never heard of, and others you keep in your pantry.

The common thread = brands led by visionary people who are hyper focused on customer value.

Speaking Engagements

Keynotes and executive talks on brand as a leadership lever, decision-making under pressure, and what breaks as companies scale.

Press Mentions

Kara has grown her creative agency on the guiding principle of "don’t work with assholes."

Margaret Roth for Technical.ly

Kara has grown her creative agency on the guiding principle of "don’t work with assholes."

Margaret Roth for Technical.ly

Kara has grown her creative agency on the guiding principle of "don’t work with assholes."

Margaret Roth for Technical.ly

Elf woman in white dress raising hands by the river

Award-winning brand strategist & people-first evangelist.

Get to know me