Brand strategy for when the stakes are high.
BRANDS UNDER PRESSURE
KARA REDMAN
Award-winning brand strategist and founder of marketing agency, Backroom.
If a brand decision
is expensive, political, or hard to reverse, that's my game.
5.0 / 5
Working with Kara has allowed me to grow as a consultant and has given me insights into how to deliver excellent results.
Christine Osazuwa, Founder of Measure of Music
5.0 / 5
Our brand process was truly collaborative, and resulted in multiple design awards.
Jennifer Jericho, Director of Brand Marketing & Design at Barcoding, Inc.
As seen in…
My clients get acquired and build empires.
I've spent 15+ years helping people launch startups, raise capital, grow equity, merge, win awards, and build multi-brand portfolios.
Today 09:15
I feel so cringe creating content!
I feel so cringe creating content!
I feel so cringe creating content!
Today 09:18
Everyone feels that way at first!
Everyone feels that way at first!
Everyone feels that way at first!
We'll define your goals and content style.
We'll define your goals and content style.
We'll define your goals and content style.
And then create a plan that feels like YOU and gets RESULTS.
And then create a plan that feels like YOU and gets RESULTS.
And then create a plan that feels like YOU and gets RESULTS.
Can't wait!
Can't wait!
Can't wait!
$10M
$10M
+
+
Raised for a single
startup client.
Satisfied clients
Brand Coaching
Ongoing, senior-level partnership for founders, CEOs, and CMOs navigating high-stakes brand decisions. This is for moments where judgment, clarity, and alignment matter more than deliverables.
Brand Coaching
Ongoing, senior-level partnership for founders, CEOs, and CMOs navigating high-stakes brand decisions. This is for moments where judgment, clarity, and alignment matter more than deliverables.
Build the brand of your [customers'] dreams.
Build the brand of your [customers'] dreams.
Build the brand of your [customers'] dreams.
Content Partnerships
Get your brand in front of over 55k marketers, founders, and business leaders with content aligned to my POV and audience value. Best for B2B, tools, platforms, and services that support leaders building real companies.
Content Partnerships
Get your brand in front of over 55k marketers, founders, and business leaders with content aligned to my POV and audience value. Best for B2B, tools, platforms, and services that support leaders building real companies.
Content Partnerships
Get your brand in front of over 55k marketers, founders, and business leaders with content aligned to my POV and audience value. Best for B2B, tools, platforms, and services that support leaders building real companies.
Brand Workshops
A focused, time-bound engagement designed to resolve critical brand decisions fast. We align leadership, pressure-test options, and leave with a clear direction everyone agrees on.
Brand Workshops
A focused, time-bound engagement designed to resolve critical brand decisions fast. We align leadership, pressure-test options, and leave with a clear direction everyone agrees on.
Brand Workshops
A focused, time-bound engagement designed to resolve critical brand decisions fast. We align leadership, pressure-test options, and leave with a clear direction everyone agrees on.
Brand Coaching
Ongoing, senior-level partnership for founders, CEOs, and CMOs navigating high-stakes brand decisions. This is for moments where judgment, clarity, and alignment matter more than deliverables.
Brand Coaching
Ongoing, senior-level partnership for founders, CEOs, and CMOs navigating high-stakes brand decisions. This is for moments where judgment, clarity, and alignment matter more than deliverables.
I fix brand strategy when the stakes are high: product launch, M&A, growth, investor pressure, go-to-market strategy resets, fundraising, and leadership change.
Some of my clients you've probably never heard of, and others you keep in your pantry.
The common thread = brands led by visionary people who are hyper focused on customer value.
I fix brand strategy when the stakes are high: product launch, M&A, growth, investor pressure, go-to-market strategy resets, fundraising, and leadership change.
Some of my clients a probably never heard of, and others you keep in your pantry.
The common thread = brands led by visionary people who are hyper focused on customer value.
Speaking Engagements
Keynotes and executive talks on brand as a leadership lever, decision-making under pressure, and what breaks as companies scale.
Speaking Engagements
Keynotes and executive talks on brand as a leadership lever, decision-making under pressure, and what breaks as companies scale.
Speaking Engagements
Keynotes and executive talks on brand as a leadership lever, decision-making under pressure, and what breaks as companies scale.
Press Mentions
Kara has grown her creative agency on the guiding principle of "don’t work with assholes."
Margaret Roth for Technical.ly
Kara has grown her creative agency on the guiding principle of "don’t work with assholes."
Margaret Roth for Technical.ly
Kara has grown her creative agency on the guiding principle of "don’t work with assholes."
Margaret Roth for Technical.ly
A weekly paper on all things brand strategy, leadership, and the messy reality of what it takes to build a brand that performs.
A weekly paper on all things brand strategy, leadership, and the messy reality of what it takes to build a brand that performs.
A weekly paper on all things brand strategy, leadership, and the messy reality of what it takes to build a brand that performs.
