Fashion photoshoot with a woman posing in a dress

Brand Insiders

Brand Insiders

The destination for people-first marketers .

The destination for people-first marketers .

Fashion photoshoot with a woman posing in a dress

Brand Insiders

The destination for people-first marketers .

KARA REDMAN

Award-winning brand strategist and founder of marketing agency, Backroom.

I help marketers and

founders build high performing brands people cant ignore.

5.0 / 5

Working with Kara has allowed me to grow as a consultant and has given me insights into how to deliver excellent results.

Christine Osazuwa, Founder of Measure of Music

5.0 / 5

Our brand process was truly collaborative, and resulted in multiple design awards.

Jennifer Jericho, Director of Brand Marketing & Design at Barcoding, Inc.

Black and white photo of man posing on camera
Black and white photo of man posing on camera
Black and white photo of man posing on camera
Black and white photo of man posing on camera
Black and white photo of man posing on camera
Black and white photo of man posing on camera
Black and white photo of man posing on camera
Black and white photo of man posing on camera
Black and white photo of man posing on camera
Black and white photo of man posing on camera
Black and white photo of man posing on camera
Black and white photo of man posing on camera
Black and white photo of man posing on camera

As seen in

Build the brand of your [customers'] dreams.

Build the brand of your [customers'] dreams.

Build the brand of your [customers'] dreams.

I live and breathe brand strategy.


Some of my clients you've probably never heard of, and others you keep in your pantry.

The common thread = brands led by visionary people who are hyper focused on customer value.

I live and breathe brand strategy.


Some of my clients you've probably never heard of, and others you keep in your pantry.

The common thread = brands led by visionary people who are hyper focused on customer value.

The Brand Insiders Club

A private community for marketers, founders, and solopreneurs to connect, learn, and vent.

The Brand Insiders Club

A private community for marketers, founders, and solopreneurs to connect, learn, and vent.

The Brand Insiders Club

A private community for marketers, founders, and solopreneurs to connect, learn, and vent.

Brand Coaching

Whether you're a founder, career marketer, or want to launch a personal brand, get 1:1 guidance and frameworks to get you there.

Brand Coaching

Whether you're a founder, career marketer, or want to launch a personal brand, get 1:1 guidance and frameworks to get you there.

Brand Coaching

Whether you're a founder, career marketer, or want to launch a personal brand, get 1:1 guidance and frameworks to get you there.

Captured moment from a corporate or social event.

Brand Courses

A series of self-paced courses to help you level up your brand marketing skills

Captured moment from a corporate or social event.

Brand Courses

A series of self-paced courses to help you level up your brand marketing skills

Captured moment from a corporate or social event.

Brand Courses

A series of self-paced courses to help you level up your brand marketing skills

Hire my Agency

Need a fractional team or full service help growing your brand? Meet my agency, Backroom.

Hire my Agency

Need a fractional team or full service help growing your brand? Meet my agency, Backroom.

Hire my Agency

Need a fractional team or full service help growing your brand? Meet my agency, Backroom.

My clients get acquired and build empires.

I've spent 15+ years helping people launch startups, raise capital, grow equity, merge, win awards, and build multi-brand portfolios.

Photographer with the camera
Photographer with the camera
Photographer with the camera
A woman in a straw hat stands in the grass
A woman in a straw hat stands in the grass

Today 09:15

I feel so cringe creating content!

I feel so cringe creating content!

I feel so cringe creating content!

Today 09:18

Everyone feels that way at first!

Everyone feels that way at first!

Everyone feels that way at first!

We'll define your goals and content style.

We'll define your goals and content style.

We'll define your goals and content style.

And then create a plan that feels like YOU and gets RESULTS.

And then create a plan that feels like YOU and gets RESULTS.

And then create a plan that feels like YOU and gets RESULTS.

Can't wait!

Can't wait!

Can't wait!

$10M

$10M

+

+

Raised for a single

startup client.

Satisfied clients

unilever logo
Stubhub logo
DC United logo
sitecore logo
milkadamia logo
unilever logo
Stubhub logo
DC United logo
sitecore logo
milkadamia logo
unilever logo
Stubhub logo
DC United logo
sitecore logo
milkadamia logo
Camera zoom lens
Camera zoom lens
Camera zoom lens

Testimonials

Kara has grown her creative agency on the guiding principle of "dont work with assholes."

A headshot of Margaret Roth

Margaret Roth for Technical.ly

Kara has grown her creative agency on the guiding principle of "dont work with assholes."

A headshot of Margaret Roth

Margaret Roth for Technical.ly

Kara has grown her creative agency on the guiding principle of "dont work with assholes."

A headshot of Margaret Roth

Margaret Roth for Technical.ly

Elf woman in white dress raising hands by the river
Kara presenting a brand strategy to a client team.
Kara presenting a brand strategy to an organization

Award-winning brand strategist & people-first evangelist.

Saturday Paper

The

The

A free weekly newsletter with no BS thinking on brand marketing, growing a business, and getting through it all.

A free weekly newsletter with no BS thinking on brand marketing, growing a business, and getting through it all.

A free weekly newsletter with no BS thinking on brand marketing, growing a business, and getting through it all.