🔥 Discovering shared enemies
Why would you want to share enemies with your audience?
In personal AND corporate branding, knowing who you're battling is critical. We make emotional decisions, life is a f-in hustle, and we tend to work with people who not only get it, but who are leading the way to defeating those enemies.
What is a shared enemy?
A psychological phenomenon that brings people together to bond over a shared opponent or issue, usually when they have little obvious in common.
These are very powerful because your platform can give voice to this enemy.
One enemy I share with some of my clients and followers: poor leadership
This manifests in a few ways, depending on the person and role:
- Company won’t give me budget
- Higher ups aren’t supportive
- I can’t get sign off on my ideas
- Trying to grow & lead a team while buffering from leadership BS
- Need tools to navigate poor leadership and still make impact
- Can I change the way leadership thinks?
- Doing 8 jobs for one salary
- Being asked to do things at work I don’t understand
- Need the salary, but work is traumatic
One step in the process to defining yours is to determine 4 things around your shared lived experiences:
challenges, feelings, changes, and impact
Here are a few questions to get you started:
- What are some notable challenges in your shared experience?
- (for me, what's it like for career marketers in corporate America?)
- Which experiences made you feel the most alone, or ashamed?
- How did they impact your life or work?
- How did they impact how others see you?
- What was the trigger or event that changed this for you?
- What limiting belief did you have to overcome?
- What habits did you have to overcome?
- What was the impact of your changed belief or behavior?
🤷♀️ Then, you get curious and validate by listening to your clients and followers.
If you want hands on help from me on creating this, there are 6 spots left in the cohort. Admission closes Tuesday.
Not sure? Watch the Meet & Greet here to see what we're doing!
What to know this week
😂 Memes + B2B Marketing? You heard me. Join me and Aidan Brannigan, Head of Social at The Marketing Millennials as we talk about bringing humor to your stuffy corporate brand without looking silly.
👴🏻 Your grandpa's way of doing business: marketing and sales collide. Our way: marketing and sales align. Competing goals across departments are dated. Learn how to align your teams to make more money with less conflict.
🚣♀️ Is your brand aligned? Download the guide to get your team rowing in the same direction.
😫 Struggling to hit your content goals? Don't work so hard, I got you.
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🔨 Most of your success will come from simply showing up and taking action. Are you a doer or a think-about-doing-er?
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