π₯ Sorry, I thought it was 2021
What can I say about a year that feels like it just started?
As my years go up and the relativity of time becomes an increasingly real concept for me, let's instead look ahead at how I'll be living my life better in however much of it I have left.

In 2025 I will be...
π Holding ground on my non-negotiables.
As a recovering people-pleaser, I tend to spend energy I need for myself closing the gaps for others. Protecting my boundaries will let me focus on projects and people that energize me.
π Building new relationships.
I've been sticking to the familiar and have made a few really great new professional and personal relationships this past year that have changed the texture of my brain. I'd like to do more of that. (If you do too, join me here).
π Investing in myself. Me.
Betting on myself has always been a safe one. This year I'm doubling down on my personal brand, embracing my curiosity and desire to go deeper into my work, and making a habit of doing more things that make me feel whole.
π Creating more space for love.
There are no limits for how much love we can experience. It is, however, easy to block that feeling from ego, pain, and fear. I believe the experience of love is a choice, and I choose to love more. (Don't believe me? Next time you see a stranger on the street, choose to feel love for them and see what happens in your cold lil grinchy heart).
Wishing you a beautiful, easy, and peaceful holiday season and new year. You are loved. π
Upcoming Events
January is kicking us off with networking, speaker events, self-paced workshops and hands-on live workshops with experts on topics like building a personal brand, using AI at work, and landing brand deals as a creator.
All events are FREE for community members! You can join here.

What to know this week
βοΈ The power of PR... for good or for bad? If you saw a lot of bad press about Blake Lively being a "mean girl", that was an orchestrated smear campaign. Justin Baldoni hired the same PR firm Depp hired to smear Amber Heard when he sued her for speaking out against his abuse, now Lively is fighting back. Is all fair in PR or should firms draw a line? Read more how this is being called a "masterclass in PR"
π Party's Over. Party City CEO fires all employees with no warning, no severance... just before Christmas. Whether the brand had hope of redemption or not is one thing, CEO Barry Litwin's brand reputation is another.
β’οΈ βThereβs a desire to get back in touch with the consumer." Read why marketers are refreshing their brands as performance tactics dry up.
β¨οΈ Liquid Death is partnering yet again with another brand.. this time GoPuff in a hot tub giveaway.
π Daniel Hall's book on ethics in social media (specifically engagement pods, woof) is out and ready for a listen!

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