• 3 min read

🔥 Relatability always wins

Hi friends!

Yesterday a post that took me 30 seconds to create and publish went viral, got me 3 high quality leads (calls booked for next week), and over 3k new followers.

A screenshot from my post analytics: 1,539,075 impressions

Why? It was relatable. I break it down here.

This is the 5th time I've had a viral post in the past year that has led to multiple high quality, 5-figure/month retainer clients in cities I don't live in.

The TL;DR is that people buy from people. And if you can attract people who buy into the way you think and how you live your values, people start looking for ways to work with you.

In My LinkedIn Playbook I talk about virality in this slide:

A slide from my playbook that says: If you want reposts: (which leads to virality + followers) Write content in a way that sounds like it could come from anyone who reposts it. Say what everyone is thinking. Be the voice of a shared problem. It also has 2 screenshots of viral posts.
A slide from my playbook that says: If you want reposts:

Finding a shared problem you have with your audience, however trivial, leads to what I call the "that's so me!" effect, leading to reposting and commentary.

The easiest way to start? Keep a notepad of everyday frustrations you have in your role that you know your audience does too.

Another phenomemon:

  1. One audience will engage to lead to virality and engagement.
  2. The other will be watching and DM you to buy.

So get your post to go far by speaking to Audience 1. They will amplify your content to get it in front of more Audience 2's. Most of my Audience 1 is fellow marketeers. Their bosses, founders, and investors (Audience 2) then see my content because their employees share it.

Want the full playbook? PEOPLEFIRST for 25% off.

(My very first purchaser saw a 900% increase in her impressions the first day and when I say I cried I'm not exaggerating.)

What to Know This Week

💁‍♀️ Hesitating to be more visible online? That's where we all start. It's because it feels cringe. Fear of social shame is the #1 blocker to us advocating for ourselves. But the beauty of that is most won't do it because they can't get out of their own way. But you can! So go for it and let them laugh. You're building something god dammit, and when you get to the top they are the same ones saying "I'm so proud of you!" 😏

🫶 On that same note, I feel STRONGLY (will fight you on this) that true leaders aren't assholes because they know what it takes to put yourself out there, to be vulnerable, to try something new, to take risks, and so they pay grace forward. Agree or disagree?

📈 ~80% of Backroom's business came from my personal LinkedIn last year and it was all organic. I'm telling you how I did it.

☕ Showing up for the people who need you is BY FAR the hardest part of our jobs in my opinion. Mornings I want to crawl under a rock but have a meeting in 10 minutes? Shoot me. Here's how I deal with it so I can be there for my team and my clients.

😈 Favorite troll comment of the week (should I make this a thing? Reply with TROLLSPLS!! if you want these each week, I personally find them hilarious).

comment on a post from a male that sales "Shit up." His bio says he's a creative thinker.

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