🔥 Can ethics keep up with the speed of digital?
Digital content is meant to be shared and engaged with in an open forum.
But when does "sharing" and "engagement" cross an ethics boundary?
This has been an increasingly popular topic in social spaces as more brands are using memes without permission, people are copying and pasting posts as their own, and LinkedIn Influencers are shortcutting their way to "success" with engagement pods.
(more opinions here, here, here)
And many of your favorite content creators, you know—the ones you keep going back to learn from, to understand their posting strategy, so you can apply to your own?
Neil Patel, Lara Acosta, Jay Shetty, have all been accused of using pods to get the numbers they have on their accounts. Engagement pods are 3rd party platforms that turn your comments into bots, so anytime a fellow member posts, you automatically "engage" with their post to drive results.
So while the good people of the world are putting in the hours to create good content and connect with their communities, they can never catch up. Daniel Hall hosts a series called #spotapod that is worth a binge if you're interested in how it all works. He will be guest appearing on my LinkedIn Live in September as well so keep an eye out.
What to know this week
💡 Want to learn for free? My friends at Skillshare are giving my 500 of my followers a FULL month of unlimited learning for free. Use this link to claim yours.
📕 The August LinkedIn Cohort wraps up next week! Thanks for all who participated. If you missed it, registration for the October cohort is open now.
💰 Do you know your brand's value? It's not a mystery metric. Here are a few places to start thinking about measuring your brand.
📈 If you don't even have brand metrics yet, no sweat. Here are a few metrics you can look at based on what you want to get out of it.
💬 I'm so sorry but does your messaging suck? It might. If you're not getting performance it could just be how you're speaking to customers.
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