Let’s talk about something that trips up brands without them even knowing: confirmation bias. You know the drill—we get an idea about what’s working, or who our audience is, and then we only pay attention to data that supports that belief. Anything that doesn’t fit? We
Read moreEver been in a crowded room and still manage to hear someone mention your name? That’s the Cocktail Party Effect in action—your brain’s ability to filter out irrelevant noise and focus on something personally significant. This phenomenon is more than a party trick. As Richard Shotton, author
Read moreFollower counts, likes, views, web visits, open rates.... At some point, these types of metrics have been shunned to the outskirts, detached from business goals because they can't be tied to actual revenue. While I don't advocate that vanity metrics should lead your strategic marketing decisions,
Read moreEver look back at your career and cringe at some of the decisions you made? Of course you do, you're here because you're just as obsessive and anxious as I am about our work. I am thrilled to announce that instead of dying inside when I
Read moreEver wonder how some of those LinkedIn Influencers keep jumping in follower and engagement counts in mere hours? It's not just their great content, they are using engagement pods: a third party integration that cheats the algorithm. Last week I hosted Daniel Hall on my LinkedIn Live. He
Read moreDigital content is meant to be shared and engaged with in an open forum. But when does "sharing" and "engagement" cross an ethics boundary? This has been an increasingly popular topic in social spaces as more brands are using memes without permission, people are copying and
Read moreWhy would you want to share enemies with your audience? In personal AND corporate branding, knowing who you're battling is critical. We make emotional decisions, life is a f-in hustle, and we tend to work with people who not only get it, but who are leading the way
Read moreHappy weekend to everyone! Can we take a collective moment of gratitude, because we're all still here, in it together, and building things (even if progress is sometimes slow). I would always rather be growing and creating through hard times than standing still in comfort. Wouldn't
Read moreBesties, We have a serious problem with corporate leadership in this country. (TW: Mental health, toxic work abuse, suicide) Too many people in positions of power have little to no ability regulate their own emotions. It's basically why I started Backroom. (While I love brand marketing to its
Read moreEveryone told me that I had to niche down when I started Backroom (and they still do 10 years later) but it never felt right to me! I stayed true to my generalist nature for both my agency and my personal brand, and have seen consistent 25% YoY growth for
Read moreAs brands we talk about community building but it's often some ethereal magic that we can't see. But what does community building mean in our work? When people love our product, is that a community? If we have a lot of followers, is that a community?
Read moreHi friends! Yesterday a post that took me 30 seconds to create and publish went viral, got me 3 high quality leads (calls booked for next week), and over 3k new followers. Why? It was relatable. I break it down here. This is the 5th time I've had
Read moreI'm finally giving the tea on how I went from ~3,000 followers to over 40,000 in a little over a year. But first, I'm formally announcing this will be my mood the rest of the summer: The Playbook Because I keep hearing these things
Read moreIt's been over 10 years since I started my agency and last week I shared the 10 hard truths I've learned along the way. Check them here. What to Know This Week Need help getting buy-in from your boss or client? Try my favorite "get
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