Kara Redman - Kara Redman

You do not have a brand if your employees are not living it every day. Your customers aren't reading your brand manuals, they are experiencing the product and service your team is delivering. And if they aren't aligned, I have bad news for you: your brand

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16 Nov 2024 • 4 min read

🔥 The metrics superpower every brand needs

Let’s talk about something way less sexy than a rebrand or a viral campaign—but way more important: measuring your brand. I get it—brand measurement isn’t the buzzword that gets everyone hyped (clients always get way more excited about my Creative Director's presentations than mine)

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9 Nov 2024 • 5 min read

🔥 Is confirmation bias killing your brand strategy?

Let’s talk about something that trips up brands without them even knowing: confirmation bias. You know the drill—we get an idea about what’s working, or who our audience is, and then we only pay attention to data that supports that belief. Anything that doesn’t fit? We

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2 Nov 2024 • 3 min read

🔥 The cocktail party effect every marketer should know.

Ever been in a crowded room and still manage to hear someone mention your name? That’s the Cocktail Party Effect in action—your brain’s ability to filter out irrelevant noise and focus on something personally significant. This phenomenon is more than a party trick. As Richard Shotton, author

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26 Oct 2024 • 2 min read

🔥 Are vanity metrics really worthless?

Follower counts, likes, views, web visits, open rates.... At some point, these types of metrics have been shunned to the outskirts, detached from business goals because they can't be tied to actual revenue. While I don't advocate that vanity metrics should lead your strategic marketing decisions,

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