Brand marketing vs. performance marketing. Which is better? Do you have to choose one? What is even the hecken difference? The terms "brand marketing" and "performance marketing" are often bandied about, sometimes interchangeably. The actually refer to fundamentally different approaches and goals within the marketing spectrum
Read moreThis week a prospect looked at a reporting line item on our proposal that read "monitor brand awareness" and asked how we get that data. First of all, we look at brand awareness at its most basic level: recognition (can audiences pick us out of a lineup) and
Read moreIf you've ever felt overwhelmed by the pace and pressure of scaling your agency, you're not alone. I recently had the pleasure of speaking at the "No-Burnout Blueprint for Scaling Your Agency" webinar hosted by Unbounce alongside Brianna Doe, where I shared some of
Read moreAlternate title: My no-bs guide to dealing with incompetent team members Let’s talk about that one person at work who just doesn’t get it. You know who I’m talking about—the one who turns every task into an ordeal, complicates every simple process, and just gets in
Read moreAs marketers and founders, we excel in crafting compelling narratives for our companies. We know how to position our brands to resonate with audiences, drive conversions, and foster brand loyalty. Yet when it comes to branding ourselves, many of us hit an unexpected roadblock: Suddenly, we are no longer crafting
Read moreIKYMI, I launched a LinkedIn series explaining in no-BS terms what all the brand jargon means (like brand archetype, brand parity, and brand equity). Why? My fellow industry friends pretend its some mystical etherial thing and frankly... it's not that hard. Ya'll wanted to go a
Read moreToday I'm fast forwarding through the 15 years it took me to learn all the things we say in brand strategy land and giving you the TL;DR on my most used, because why not? I've been teasing these out through my posts (like this one)
Read moreProbably. But before we get to that I need your help. I'm expanding my content topics this year and need to know what you're actually interested in. Would you let me know here? Now onto the trolls! You've seen the comments: "You'
Read moreWhat can I say about a year that feels like it just started? As my years go up and the relativity of time becomes an increasingly real concept for me, let's instead look ahead at how I'll be living my life better in however much of
Read moreSpecial thanks to Robert Manigold for inspiring this week's content! Do you really know your customer? Is your product market fit all in your head? It's easy to rely on public studies and assumptions. But here’s a reality check: using the same public industry stats
Read moreBefore we begin, I have some announcements about my private marketing community! Ya girl has been making changes in Brand Insiders over the past couple weeks and I am so excited to bring you more trends, live events, discounts, and networking in 2025 ✌️ Here’s what’s new: * Kara’s
Read moreAs I wrap up another 12 months, I’m realizing the biggest takeaways didn’t come from epic wins or massive failures. They were about the everyday grind—refining how I work, who I work with, how I take care of myself, and what I’m willing to tolerate. Some
Read moreWhen you think of Thanksgiving, what comes to mind? Turkey, football… and the Macy’s Thanksgiving Day Parade. For nearly a ONE HUNDRED YEARS, this parade has been the fodder of our holidays. But it’s not just a festive event—it’s a masterclass in branding that has kept
Read moreYou do not have a brand if your employees are not living it every day. Your customers aren't reading your brand manuals, they are experiencing the product and service your team is delivering. And if they aren't aligned, I have bad news for you: your brand
Read moreLet’s talk about something way less sexy than a rebrand or a viral campaign—but way more important: measuring your brand. I get it—brand measurement isn’t the buzzword that gets everyone hyped (clients always get way more excited about my Creative Director's presentations than mine)
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