Kara Redman

🔥 Brand jargon in my own words

🔥 "You'll do anything for likes"

🔥 Sorry, I thought it was 2021

🔥 Primary research = your brand’s secret weapon

🔥Why do more in '24?

🔥 The 10 lessons that actually stuck with me this year

🔥 How the Macy's Parade became an icon

🔥 How to get employees obsessed with your brand

You do not have a brand if your employees are not living it every day. Your customers aren't reading your brand manuals, they are experiencing the product and service your team is delivering. And if they aren't aligned, I have bad news for you: your brand

🔥 The metrics superpower every brand needs

Let’s talk about something way less sexy than a rebrand or a viral campaign—but way more important: measuring your brand. I get it—brand measurement isn’t the buzzword that gets everyone hyped (clients always get way more excited about my Creative Director's presentations than mine)

🔥 Is confirmation bias killing your brand strategy?

Let’s talk about something that trips up brands without them even knowing: confirmation bias. You know the drill—we get an idea about what’s working, or who our audience is, and then we only pay attention to data that supports that belief. Anything that doesn’t fit? We

🔥 The cocktail party effect every marketer should know.

Ever been in a crowded room and still manage to hear someone mention your name? That’s the Cocktail Party Effect in action—your brain’s ability to filter out irrelevant noise and focus on something personally significant. This phenomenon is more than a party trick. As Richard Shotton, author

🔥 Are vanity metrics really worthless?

Follower counts, likes, views, web visits, open rates.... At some point, these types of metrics have been shunned to the outskirts, detached from business goals because they can't be tied to actual revenue. While I don't advocate that vanity metrics should lead your strategic marketing decisions,

🔥 My 10 biggest F-ups

Ever look back at your career and cringe at some of the decisions you made? Of course you do, you're here because you're just as obsessive and anxious as I am about our work. I am thrilled to announce that instead of dying inside when I

🔥 Cheating social: how top voices are skipping ahead

Ever wonder how some of those LinkedIn Influencers keep jumping in follower and engagement counts in mere hours? It's not just their great content, they are using engagement pods: a third party integration that cheats the algorithm. Last week I hosted Daniel Hall on my LinkedIn Live. He

🔥 Can ethics keep up with the speed of digital?

Digital content is meant to be shared and engaged with in an open forum. But when does "sharing" and "engagement" cross an ethics boundary? This has been an increasingly popular topic in social spaces as more brands are using memes without permission, people are copying and